WoW: The Burning Crusade midnight magic

With the Atomic crew doing the MC honours and providing the entertainment.

Update: The Burning Crusade has been released, and we were at the launch with cameras. Check out the scenes from the midnight launch here.

Last night (16/01/07) the massively anticipated expansion to World of Warcraft went on sale around the country.

The Burning Crusade was snapped up by thousands of eager gamers at the stroke of midnight, when the Blizzard ok-to-sell date passed.

At Sydney's Chatswood EB store almost 500 gamers gathered outside the store. At 10:00pm the doors to Westfield were opened, and 2 hours of good fun ensued before the midnight gong struck, and the game could be officially sold.

Your crew of Logan, Craig and yours truly were on hand to provide the entertainment, and do the official MC business, helped along by a lovely booth babe and a bloody great orc.

WoW trivia contests were held, a costume competition wowed the crowd, and we showed off the winners of the funny pic comp.

Then, at the stroke of midnight and after a thrilling 10 second countdown, the floodgates opened and EB somehow managed to efficiently deal out hundreds of copies - plus a truckload of merchandise, in less than 40 minutes.

Bravo to all involved! And a mighty thanks to everyone that came along and helped us have a great time!

We'll be posting video of the night soon, until then, here's the magic of the night in traditional picture form.

Atomic Orc

Atomic Orc being stickered

Costume comp winners

Fearsome dwarf

Moofactory, TBC owner

Kaptain Krispy

Do you come with the game?