Saturday March 20, 2010 11:07 PM AEST

NVIDIA and ATI need to chill

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NVIDIA and ATI need to chill
By Nebojsa Novakovic
Nov 4, 2008 | 6 Comments
Tags: nvidia | ati | graphics | cards
Let's say we quadruple the pixel number to 3840 x 2400 - a nice 9 Mpixel golden ratio sized display, a good follow up to the famed IBM T221 which offered all that six years ago. This time on 30 inches and within US$ 2000 price range.

Quadruple the pixel number, and you quadruple the GPU processing power and memory size needed to handle the stuff. Then, without even using esoteric 16x or such anti-alias, explore the hyper realism that such resolution can offer the gamers - NVIDIA even coined the term XHD2 for this. Then, add the NHK Japanese TV programming effort with 4K Ultra HD, fitting such monitors really nicely, not to mention 70mm movie runs.

The problem? Since IBM abandoned the T221 after the Lenovo sale, and the actual maker, iDtech from Japan was sold to the Taiwanese, there was no such monitor in the market - the time is now to revive it, straight into mainstream.

So, NVIDIA and ATI should put aside their petty fight for a second, and join forces for one particular goal: get all the key gang, starting with Samsung, LG and such, to offer the 3840 x 2400 grade monitors to the market at an attractive price point. When one sees the otherworldly picture and 3-D quality on those - as I had the honour some years ago - you can't easily move back to the usual stuff. You want it and you want it there and then. It's a far more tangible and convincing approach than some funny anti-aliasing or texture mapping methods, as it benefits pretty much everything.

It will also help those monitor vendors differentiate in more sensible ways rather than trying some really ridiculous ways to create 'new products'. For instance, Samsung's 2343BW. This is a 23-incher with an unusual 2048 x 1152 resolution, an odd cut due to the insistence on the HDTV-optimised, but not PC friendly, 16:9 display ratio. Yeah, for those who like it odd, Samsung may justify charging another 50 quid for this. Why not instead create real new quality paradigm and charge a bit more for this?

Even in the times of crisis, people still buy - but when they do, they usually prefer something of quality and real value. A top end GPU will be seen as more of that proposition if matched with a monitor using its potential to the fullest by bringing the new generation image quality for all users.

 
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6 Comments
Thoughts on this article? Add a comment below.
nesquick
Nov 4, 2008 11:08 AM
"So, NVIDIA and ATI should put aside their petty fight for a second, and join forces for one particular goal: get all the key gang, starting with Samsung, LG and such, to offer the 3840 x 2400 grade monitors to the market at an attractive price point."

And this is going happen exactly how? thats like saying AMD and Intel should join forces to develop a single great direct connect link the qpi bus or hypertransport link.
Hawkeye
Nov 4, 2008 11:23 AM
It's the kind of thing that no one really expects, but can you imagine how much cooler stuff we'd get if big companies weren't so damned petty about each other?
fliptopia
Nov 4, 2008 11:49 AM
Imagine how much cooler the world would be if people weren't so petty about each other.....

Others would argue that if they got together on stuff you would lose the inovation to outdo each other. I'd like to see them stop trying to push so far forward and concentrate on getting some really reliable hardware out there myself.
Hawkeye
Nov 4, 2008 11:57 AM
That too is a good call :)
SceptreCore
Nov 4, 2008 4:02 PM
Yeah I agree Nesquick... it's pretty stupid, nVidia and ATI don't have control over the Display market, they may have limitations of high resolutions, but ultimately the display manu's will decide when the market is ready for such products.

And this guy has it wrong... IBM did make a 3840x2400 LCD screen, but they aren't the only ones... some manu's like Viewsonic have IBM's base model implemented in their own screen, like this one: http://www.viewsonic.com/support/desktopdisplays/lcddisplays/proseries/vp2290b/

Also Toshiba have released one of their own: http://gizmodo.com/gadgets/monitors/toshiba-rolls-out-22+inch-3840x2400-monitor-318115.php

And finally these suckers zap about 150w while in use... so definitely not energy efficient.
skywarp00
Nov 4, 2008 4:49 PM
4870x2 will destroy babies
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