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NVIDIA update - 55nm parts ahoy!

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NVIDIA update - 55nm parts ahoy!
By Charlie Demerjian
Dec 4, 2008 | 5 Comments
Tags: Nvidia | 55nm | parts | update

Where NVIDIA is taking its range, and what the company's done wrong.

NVIDIA is set to trickle out the latest batch of 55nm parts. Expreview has some pictures and tidbits about the latest 55nm GT200/GT200b here, and some GX2 info here.

It looks like the on-again, off again GT200GX2 is on again, and it is called the GTX295. Yay. The 55nm parts, internally code named GT206, are finally trickling out like we said they would, with no speed increases, and no power gains. What should have been a simple optical shrink is turning into a totally botched job, with the 'real' 55nm parts unlikely to come out until late January at the earliest following yet another spin

Given the lack of gains with the B2 stepping, the GX2/GTX295 still seem unmakable in volume, but such trifling concerns have never stopped Nvidia in the past. We hear they are going to launch it even though they can't make it, along with the requisite 19 parts to Newegg so they can claim it is on sale. Real volume won't happen until (if?) they can fix the power problems.

We hear that the 'launch' is likely going to happen at a shindig on the 12th of December so they can claim the win they promised before the end of the year. One has to wonder if cherry picking parts in an attempt to use tame press to snow the public is the definition of 'Whoop-ass'?

I am sure they will claim a stunning victory in any case.

One way you can tell how screwed up the chip is is the use of a heat spreader and a stiffener (the metal ring around the chip). If you have a big die, you need mechanical support for it, or it can crack or break bumps. A stiffening ring is usually the cheapest and most efficient way to go, but in many cases, a heat spreader will do the same job.

The problem with a heat spreader is that it introduces two additional thermal barriers, the paste under the lid and the lid itself, to the cooling of the silicon. Each one makes cooling incrementally less efficient, not to mention material and assembly costs. You don't do this unless you have to.

If you are wondering why every modern CPU out there has one, the answer is simple, so ham-handed monkeys like most DIY people don't crack the die when they clamp the heatsink on. Think AMD K8 here. CPU makers think the cost of a spreader, and the reduction in performance it brings, is worth the protection it gives.

GPUs however come assembled. Factory robots don't break chips, so the mechanical protection is not an issue, but the costs remains. So, why did Nvidia do it on the GT200? They can't control hot spots. The lid is a heat spreader, and it helps keep chips with poor hot spot control alive and working.

 
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5 Comments
Thoughts on this article? Add a comment below.
nesquick
Dec 4, 2008 10:15 AM
WTF is Nvidia doing, they should be on 40nm by the time these are expected to be released for comparison ATI has firm plans already in place for this transition not to mention these chips where meant to come out in September.

Nvidia has kind of left me a bit lost for words with some of their decisions lately.
Mademan
Dec 4, 2008 9:28 PM
It's called 'share price'.
Apocrypha
Dec 4, 2008 9:49 PM
Lol, relax nes, it's Charlie "I Hate Everything Green/Anti-Grinch" at the Inquirer. If he said black was the opposite to white I'd check it before I believed him.
nesquick
Dec 4, 2008 10:31 PM
No but what he is saying is true both companies have plans to transition to 40nm next quater see here http://www.guru3d.com/news/ati-nvidia--buy-tsmcs-40nm-process-foundry-service/
Although it will remain to be seen if Nvidia or Ati can pull it off by January~late February
SceptreCore
Dec 5, 2008 12:04 AM
I can't say I understand what is being said here. The guys talks about nVidia using the wrong design tools from TSMC for the chip shrink... yet apparently he says it's as easy as 'flipping a switch'.

nVidia have been in this business for a long time.. I think they know what they are doing, sure they lost sight and weren't prepared for AMD to make such an awesome comeback to the market, but hell, they can't have done something this stupid, to me it doesn't sound possible.
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