Just what are the green fumblers doing this time? Two things: one bad, the other downright deceptive. The bad one is simple, if you don't review Nvidia cards and say that PhysX is the greatest thing since sliced bread and CUDA makes sex better, you aren't doing a good enough job. They will gently nudge you to change your tune, basically praise PhysX and CUDA until you wear the letters off your keyboard.
The carrot and stick approach might help here, but Nvidia doesn't like carrots. They just threaten. Kyle at HardOPC made the deal-breaking mistake of being honest, so it is doghouse time for him, and the site. Welcome to the club, we even have a fort. I assume Kyle got the list of who got cut too, so will know we will have quite big-name company soon joining us soon. Punch and pie.
So, short story, Nvidia is playing with the press once again. And since it has no new product, it is desperately afraid of the truth getting out. And if you didn't drool over PhysX and CUDA enough, you are cut out. This is exactly what Apple does to keep the press in line, but Apple has something Nvidia doesn't: competence.
If that wasn't bad enough, the next part is. Normally, when a vendor cuts you out, if you really care, you can go to one of their partners and get boards/chips/whatever. Sometimes this is even a better idea because one or two tend to have a special card, overclocked, shiny metal cooler, or box with bigger breasts on the model. This time Nvidia specifically forbade partners from giving sites parts if they were on honesty hiatus.
Not only that, but the flat-out dishonesty is that Nvidia gave its board partners 'special' boards to send to reviewers. They are not allowed to give out their own vanilla cards, they MUST use the special set supplied by Nvidia.
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Issue: 133 | February, 2012