Asus motherboard claims are 'unrealistic'

Sets the bar a little too high.

While Asustek thinks that it can flog 20 per cent more motherboards this year, analysts in the Far East think the idea is unrealistic.

Yesterday Chewei Lin, vice-president, open platform business, of Asustek Computer, claimed that the company is targeting 20 per cent year-on-year growth for 2010 as the motherboard industry is booming

According to CIOL, while the figures might be accurate, they are not the result of any increase in sales.

Instead they are a result of the company's shifting numbers amidst the spinoff of Pegatron Technology, Asustek's manufacturing wing. The motherboard market is not expected to have any strong growth of shipments in 2010.

Most analysts in the industry believe that Asustek Computer is planning to pad out its figures by adding on the 3-4 million motherboards shipped in OEM desktop systems by the Asustek Group to its own shipments. These sales numbers had been accounted for under the shipment figures of Pegatron Technology.

The unnamed analysts claim that Asustek will not get away with what they called "numbers games". They also mocked Lin's claims to gain half of the motherboard market by 2014. One first-tier manufacturer of motherboards, the sources explained, will have to quit the market for Asustek Computer to accomplish this.

Ah well, you cannot fault enthusiasm.