Eye firmly on Ubisoft’s DRM issues.
The CEO of Valve, Gabe Newell, slammed Ubisoft's digital restriction management (DRM) in an interview at the Game Developers Conference (GDC) awards.
Gabe was at the GDC to receive a Pioneer Award and when talk turned to DRM, Newell zoned in on Ubisoft's recent DRM debacle that has gone over like a lead balloon.
We reported last week that Ubisoft's latest anti-piracy measures caused a barrage of complaints. It was revealed that the system forced gamers to login via the publisher's website in order to play and required users to have a constant Internet connection.
On behalf of Valve and 99.9 per cent of the gaming industry, Newell said he thought that DRM, in its current form, is restrictive and a damaging customer experience.
"One thing that you hear Valve talk a lot about is entertainment as a service," said Newell. "It's an attitude that says 'what have I done for my customers today?'"
"It informs all the decisions we make, and once you get into that mindset it helps you avoid things like some of the Digital Rights Management problems that actually make your entertainment products worth less by wrapping those negatives around them."
Issue: 133 | February, 2012