Looks for the Avatar effect...
LG Electronics has become the latest company to show its hand in 3D TVs, competing against its rivals Sony, Panasonic and Samsung.
According to reports, the company said it has ambitious plans to sell one million 3D television sets this year and hopes to take a quarter of the emerging 3D TV market.
It unveiled 47-inch and 55-inch 3D TVs that are back-lit by LEDs and are reported to be hitting shelves in late April. Each TV will also carry two pairs of special glasses needed to see the 3D picture.
LG has only around a 10 per cent share in the LCD TV market, trailing companies like Samsung, and appears to be looking at 3D TVs as an area for growth potential.
But it has a battle on its hands competing with other big firms that have the same idea. Fellow South Korean company Samsung already started its big push on 3D TVs earlier in the year, while Japanese companies like Sony and Panasonic also have their own targets.
The success of the 3D flick Avatar has convinced the TV manufacturers that there is a market for 3D TVs, but others aren't convinced yet, due to the need for special 3D glasses and the glaring lack of 3D media content so far.
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Issue: 137 | June, 2012