Thursday May 24, 2012 11:41 PM AEST

Blizzard's real-name move for Battle.net causes angst

By David Hollingworth
11:50 Jul 7, 2010 | 28 Comments
Tags: blizzard | battle.net | world | of | warcraft | diablo | iii | starcraft | ii | gaming | news
Blizzard's real-name move for Battle.net causes angst

Anyone posting on a Blizzard forum will soon be forced to use their real name. Now everyone will know if you're a dude pretending to be a girl.

It's not often giant forum arguments become newsworthy, but that's just what's happened following Blizzard's recent Real ID announcement. The gaming giant has just declared that from now on, anyone with a Battle.net account posting in a Blizzard forum will be forced to do so using their real name.

And to say folks are unhappy is putting it mildly.

Amid many people promising never to post again on the Blizz forums (and then, of course, posting again to defend their not-posting standpoint), are such gems as this, from Blizzard forum member Raze88:

"Today a horrible murder took place in Texas. A 25 year old man hacked his 14 year old victim to death with a fireaxe, after he had a fight with him online at the forums of Blizzard Entertainment.
The victim supposedly gained the trust of his murder and borrowed a powerful item from him, with the intention to return it to him the next day.
The victim never returned the item and further enraged his murderer on the forums, where the real names of every member are displayed for everyone to see.
The murderer narrowed down the name of his victim with the help of his IP and Google Maps, drove to his house and murdered him at apparently 9:30 PM.
When asked by the Judge why he did this horrible crime, the murder answered: "Because Blizzard gave me an opportunity to do so."

Yep, for a lot of people, Blizzard's move toward openness & transparency while also stopping spammers and abuse is tantamount to murder. That post, by the way, is on page 17 of a 39 page (and growing as we type) thread. And the announcement is only a few hours old.

However, there are a couple of issues that are of genuine concern.

It's easy to make the joke we did about typical slobby male gamers pretending to be women online, but there are in fact many women who really don't want their gender advertised on the forums. After all, Blizzard's making this move because of the propensity for women who are open about their gender getting mercilessly hassled by idiot users. And it can easily be argued that real names are going to make this kind of thing more common, not less.

We spoke to our resident WoW gamer, Liz Skuthorpe, for her take. "If your name is Joe Smith then it's probably fine," said Liz, "but if you have an uncommon name (like mine) it makes you easily identifiable."

"I think that Blizzard should have sorted out their forums years ago by doing more actual moderating than applying this extreme measure just to stop trolling," she added.

And fair point. It's been a common claim that Blizzard's forums have been severely lacking in the moderation department. However, as someone who knows how tough it can be to moderate even a relatively small forum like Atomic's, the task of keeping across the huge amount of posts on Blizzard's site is near cyclopean.

To be honest, there's another concern too, though this is more from the journalist's side of the fence. I play MMOs, sometimes as a reviewer, more often as a player. But how does this move to transparency affect someone who writes a critical review, or states a player's opinion on the forum while pursuing something more objective in a news article? I've contacted local Blizzard reps for comment on that one.

But we're going to throw another take on the Real ID move, and the hoped for transparency, into the mix. Facebook's moved toward openness and proper names (though its privacy attitudes do truly suck), and with the maker of the biggest virtual space in history moving this way, could we be seeing the first glimmers of that sci-fi and transhumanist dream - the reputation economy? Imagine if eBay followed suit, or that site you go to get your favourite flavour of pr0n. A lot of futurists along the line of Cory Doctorow and Charles Stross see such methods of social translucence as essential parts of post-scarcity economies.

Sure... it's a hell of a long bow to pull, but that kind of thing has to start somewhere, right? In the meantime, though, it's clear Blizzard has an uphill battle against it convincing the hardcore this is a good move. But will it affect WoW subscriptions?

We doubt it.

 
 
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28 Comments
Tythais
Jul 7, 2010 12:49 PM
Seems like a stupid move, just gonna cause people to get angry. Plus everyone needs an alt account for when they're drunk and mucking around.
Metasynaptic
Jul 7, 2010 1:06 PM
making people accountable for their online asshattery = good. doing so by revealing information that probably should be private = bad.

They should just moderate their forums properly.
thesorehead
Jul 7, 2010 1:45 PM
*shrug*

Though this talk of post-scarcity economies is interesting ...
Hawkeye
Jul 7, 2010 2:44 PM
You see, I'm of two minds, obviously. I like the accountability. I like the idea that everything we do being tracked, but that's got to be part of a society where everything we do is accepted, and people know not to be douches.

So, yeah. Blizz's system does open up some to invasive abuse, but that abuse itself is now more trackable.

Then again, I'm becoming bit of an extropian in my old age.
Ihsan
Jul 7, 2010 2:51 PM
Soon we'll be able to find out Hawkeye's real name and go beat him up irl for doing mean things on the forum...
Hawkeye
Jul 7, 2010 2:56 PM
And that's also worth pointing out - it doesn't take much research to find out stuff about me. Anyone who reads the mag knows my name, my work address etc. I'm already very much in the public eye, as it where.
Metasynaptic
Jul 7, 2010 3:08 PM
Erm. Dav... erm.. hawkeye's name is fairly well known...
grazer
Jul 7, 2010 3:10 PM
Meh. I'm a wowzer and I'm not bothered. My name is common enough that I can't even find information about me :p
Hawkeye
Jul 7, 2010 3:14 PM
I'm assuming, Meta, (and hoping) that lhsan's joking.
Metasynaptic
Jul 7, 2010 3:23 PM
Having met Hawkeye at the L4D2 event, I have no interest whatsoever in beating him up. Whoever was in charge of the steam caches on the other hand...
Hawkeye
Jul 7, 2010 3:29 PM
Yeah, but before then, I bet you wanted to take to me with a two-by-four!

:)
Metasynaptic
Jul 7, 2010 3:38 PM
*laugh* no, but if I did, the sweet sweet free beer washed it away.
Metasynaptic
Jul 7, 2010 3:52 PM
Indeed, bash it good.
Aktavite
Jul 7, 2010 4:07 PM
I'll continue to play the game, but doubt I'd post on the forums after the change.
philo-sofa
Jul 7, 2010 4:21 PM
N3rds beating up other n3rds? I doubt most of us could muster up enough force to damage anyone.
Metasynaptic
Jul 7, 2010 4:23 PM
I guess the guy with the axe could.

Probably a death knight or a hunter.
sirtrancealot
Jul 7, 2010 4:53 PM
So i should legally change my name to Buck Flizzard and sign up to the forums???
Alkahest
Jul 7, 2010 6:17 PM
"...Anyone posting on a Blizzard forum will soon be forced to use their real name. Now everyone will know if you're a dude pretending to be a girl..."

i lol'd so hard
philo-sofa
Jul 7, 2010 6:18 PM
^^ I'll pay for the name change if you keep it for a year ;)
Kiwi_AWOL
Jul 7, 2010 7:04 PM
Please Mr Blizzard.. do it on the trade channel. /2 is the place where almost every gamer will love you for it :)

No more Chuck Norris, Murloc sayings, mother nasties and newb putdowns... we might actually see the WTB/WTS.

If Blizzard was truely serious in their motives.. we would not see so many in game spams for gold sales, now we even see 3D character displays advertising them.

Though i gotta admit, i wonder how they build the sign of players saying "gold4sale.com" in the middle of the air (vertical) in SW couryard
avjattard
Jul 7, 2010 8:42 PM
With all this talk about keeping your identity safe online etc. this is a stupid move, just like msn with windows live beta, be safe, dont use real names, but wait to use our service we expose your real name anyway. ah well. happy stalking.....
sladeXS
Jul 8, 2010 12:04 AM
For years I have made a point of not having a facebook account, not logging inot google before searching etc etc... but its become next to impossible, i actualy need a facebook account now for work related contacts...sigh. i mean, i still use irc and have a handle wth am i doing flashing my real name about the interwebs... take google for example, the information they have is mind blowing and to think that no one is interested in this information is ignorant in the extreme...imo
tny
Jul 8, 2010 3:30 AM
One Blizzard employee Micah Whipple gave his real name on the Blizzard forums ...

http://tinyurl.com/29c5f2f


drago13666
Jul 8, 2010 11:00 AM
I dont' object to accountablity but I don't like the fact that online personas can be linked to real people, Even facebook I have some issues with, there is a real risk of people tracking you online and then moving things into real life.

Something I would like to see would be an Internet passport type thing, you set one one up so you have an online identity that nobody can forge and has accoutnability to you because it is linked to your real name and details but as far as anyone online can see they can only see details of the alias that you setup
Opy
Jul 8, 2010 1:10 PM
Dramas. With so many personalities, I wouldn't know which one to use for myself. It's much easier when all of my personalities can share the 1 online name and login details.
somemadcaaant
Jul 8, 2010 2:55 PM
First it will be real names required to post in the Blizzard forums, then in the not too distant future it will be required that you use your "ISP issued facial scanner" attached to your real name, just to make an account for the Blizzard forums.
somemadcaaant
Jul 8, 2010 2:59 PM
Wait... yes... see this will transcend into other aspects of the internet as Blizzard slowly takes over all sites, controls all game development and publishing, then once they have this foot hold they will be so unstoppable... it will be a huge money power hungry house of gargantuan proportions, so much so that even the worlds governments won’t be able to have a say! Wait nahhhh will never happen.
shmelse
Jul 8, 2010 4:25 PM
"Facebook's moved toward openness and proper names" but not really, since you can change your name to any old nonsense. Blizz doesn't allow a name change w/o documentation. If Blizzard implemented FB-style openness, we'd all be fine... and my "name" would be Shmelse Else.

As for their subscriptions, I've already cancelled mine.
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