PC peripheral-maker Razer is making a bold, stirring claim, and is about to back it up with a "major announcement" on the 25th of August.
We love a big brash, ballsy campaign as much as the next moderately informed consumer of media, and at the moment we're loving Razer's PC Gaming is not Dead campaign. Now, all we want is for it to actualyl follow up with something... BIG.
Razer recently took out full page ads in the global edition of The Wall Street Journal (clicky the piccy), addressing an 'open letter' to the big console makers. The letter was a warning, a call to arms, and one hell of a promise of things to come.
To our friends Xbox, PlayStation and Wii, We have all heard the rhetoric about the demise of PC Gaming—the stories that console gaming will take over all gaming and that PC gamers will be left with shoddy ports of console titles. The rumours of our untimely demise have been greatly exaggerated. We are more than 300 million PC gamers worldwide and this legion is growing every day. Today there are more PC gamers than all console gamers combined and we have been silent in the face of the closed gaming systems that have been propagated. We, the PC Gamers, have been here since the beginning and have seen the industry grow to surpass movies and music, and we look forward to an open world where console and PC gamers will stand side by side as gamers in arms. We are here today to tell you, that on the 26th of August, we will seek to end the silence and bring a new age of openness and innovation to all gaming. Together we shall remind you – that PC Gaming is NOT dead. GLHF, Razer PCGAMINGISNOTDEAD.COM For the PC gamers of the World.
To our friends Xbox, PlayStation and Wii,
We have all heard the rhetoric about the demise of PC Gaming—the stories that console gaming will take over all gaming and that PC gamers will be left with shoddy ports of console titles.
The rumours of our untimely demise have been greatly exaggerated. We are more than 300 million PC gamers worldwide and this legion is growing every day. Today there are more PC gamers than all console gamers combined and we have been silent in the face of the closed gaming systems that have been propagated.
We, the PC Gamers, have been here since the beginning and have seen the industry grow to surpass movies and music, and we look forward to an open world where console and PC gamers will stand side by side as gamers in arms.
We are here today to tell you, that on the 26th of August, we will seek to end the silence and bring a new age of openness and innovation to all gaming.
Together we shall remind you – that PC Gaming is NOT dead.
GLHF, Razer PCGAMINGISNOTDEAD.COM For the PC gamers of the World.
The big will be the 26th of August, during the PAX Prime gaming and entertainment show in Seattle.
We've asked for hints, but our local Razer reps are staying remarkably schtum on this one. It may have something to do with the Intel-powered Switchblade, but it could be a step even further. Perhaps a whole new Razer range of gaming PCs? Perhaps a... well, it's all speculation at this point, and whatever it is it'll be interesting to see how it impacts the local market.
Issue: 137 | June, 2012