Trailer: The beta's about to go truly open, and now the full Jay-Z-powered 99 Problems trailer is here for Battlefield 3.
Just as we're about to finish issue 130, and just as we're about sure that our download of the beta is finished, the full version of the new Jay-Z 99 Problems Battlefield 3 trailer is here.
If you dig this, you're in for a treat, as this is going to be heading into serious saturation territory, which is kinda weird when you think about it. TV advertising? For Battlefield? Back in the day it would have been laughable, but now it's just what's expected of a big franchise.
And EA want this to be BIG.
Hopefully, all things considered, we'll get in a few hours play this afternoon, so look for our thoughts on the game - our first since playing it at E3 - tomorrow.
Issue: 137 | June, 2012